Download 2010 Advertiser's Guide

Vendor Magazine is an independent industry resource reaching over 33,000 industry leaders, owners and front-line staff in liquor stores, wine shops, restaurants, hotels + lounges in British Columbia, Alberta , Sasakatchewan and Manitoba.

By advertising in Vendor, you are able to reach the influential owners, managers and staff in Western Canada ’s liquor stores, wine shops and licensed businesses. You can affect their ordering decisions and put your product(s) on the shelves of their establishments.

Vendor Magazine has a broader reach in Western Canada than any other industry magazine, and we believe that you or your clients will benefit from the exposure
Vendor can deliver.

Vendor has developed an exciting promotional opportunity – shelf talkers ads.

These ads will be printed within our magazine and distributed to over 2,300 liquor stores in four provinces. The stores can then cut out and display these ads on their shelves with your product in order to better inform and entice their customers.

Vendor Advertising Closing Dates for 2010:

Issue	Ad Deadline	Publishes
March/April 2010	January 29, 2010	March 8, 2010
May/June 2010	April 1, 2010	May 10, 2010
July/August 2010	May 28, 2010	July 12, 2010
September/October 2010	July 30, 2010	September 13, 2010
November/December 2010	October 1, 2010	November 15, 2010

Any questions regarding advertising please contact:
Connie Barnett-Brown
(780) 415-5144
email

SIZE SPECIFICATIONS:

Vendor full page trim: 8.125” x 10.875”

Standard Ads
Bleed: 8.375” x 11.125”
Live area: 7.75” x 10.125”
• 2 page spread (w/0.125” bleed): 16.5” x 11.125”
• Full page (w/0.125” bleed): 8.375” x 11.125”
• 1/2 page vertical: 3.5” x 9.875”
• 1/2 page horizontal: 7.25” x 4.75
• 1/3 page*: 2.875” x 11.125” * Size indicated includes 0.125” bleed on both the left and right sides. Vendor will determine whether the ad is placed on a left or right facing page and bleed accordingly.
• 1/4 page: 3.5” x 4.75”
• Banner ad: 7.25” x 2.25”

Shelf Talker Ads
• Shelf Talker ad (w/0.125” bleed): 4.125” x 3.375”

GRAPHICS & ARTWORK:

Vendor Magazine is produced on a Macintosh platform. Please convert all Pantone and RGB colours to CMYK.

InDesign (InDesign CS3 or older)
Include all graphics and fonts used in the document in a separate folder.

PDF
Saved as a press-ready document at 300 DPI resolution.

TIFF
Saved at a minimum of 300 DPI resolution.

EPS (Adobe Illustrator CS3 or older)
Please include your fonts or convert text to paths or outlines. Embed all linked images.

PSD (Adobe Photoshop CS3 or older)
Saved at a minimum of 300 DPI resolution.

Files sent by courier can be mailed to:

Vendor Magazine

Suite 107, 4990-92 Avenue

Edmonton, AB

T6B 2V4

Please convert all pantone and RGB colors to CMYK and include a color hard copy.

For any questions concerning file submissions, e-mail us